George J. Pfeiffer, M.S.E., FAWHP President, The WorkCare Group, Inc. Mr. Pfeiffer has been President of the WorkCare Group, Inc. since 1991. Over the course of his 30 year career, Mr. Pfeiffer has served as a consultant to the U.S. Department of Health and Human Services, the National Institutes of Health, the American Heart Association, the University of North Carolina, Union Pacific Railroad, Mobil Corporation, Blue Cross/Blue Shield of Iowa, GlaxoSmithKline, G.D. Searle, the University of Michigan, the National YMCA, Xerox, The Travelers, IBM, General Electric and UAW-GM, among others. Pfeiffer started his career in worksite health promotion with Xerox Corporation. For 10 years, Mr. Pfeiffer was manager of the award-winning Xerox Health Management Program, which was the first Fortune 500 company to institute a mass-communication health promotion initiative within over 200 work locations representing 60,000 employees. Mr. Pfeiffer entered managed care communications when he became vice president of The Travelers Center for Corporate Health, where he managed product development and strategic planning. He was responsible for developing and integrating Employee Support Services (e.g., health communications, employee assistance programs, medical self-care and telephone counseling services) within the Travelers Managed Care Program, servicing over 8,000 employers. Before founding The WorkCare Group, Mr. Pfeiffer was President of the Health Group for Kelly Communications, Charlottesville, VA. He was responsible for the publication of some of the most respected employee health publications in the industry, including: HealthAction, HealthAction Managers and Medical Benefits. A recipient of numerous awards, Mr. Pfeiffer was named one of ten Healthy American Fitness Leaders in 1984 by the U.S. Jaycees and the President's Council on Physical Fitness and Sports for his contributions in worksite health promotion. In 1994, he was recipient of the Distinguished Leadership and Service Award by the Association for Worksite Health Promotion. Pfeiffer has also been recognized by professional organizations such as the Association of Worksite Health Promotion, American Marketing Association and International Association of Business Communicators, for his award-winning communications. A founding member, fellow, and former president of the Association of Worksite Health Promotion (AWHP), previously the Association for Fitness and Business, an international organization with members involved in worksite health, Mr. Pfeiffer is popular on the lecture circuit, and has given keynote speeches and seminars internationally. He served as Co-senior Editor for Worksite Health from 1995 to 2001, the professional journal for AWHP. Mr. Pfeiffer is the author of Taking Care of Today and Tomorrow: A Resource Guide for Health, Aging, and Long-Term Care; Caregiving and You: A Resource Guide for Long-Term Care; INFORMED: An Introduction to Medical Self-Care and Staying Well and WorkCare: A Working Person's Guide to Life Balance.
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